We are committed to supporting our community, and there’s certainly no exception when it comes to championing Small Business Saturday on November 28th!

According to a recent Amex-commissioned study, 62% of small businesses said they need to see consumer spending return to pre-pandemic levels by year’s end in order to stay in business. That’s why now, more than ever, it’s important to safely demonstrate your support for local businesses this holiday season.

Here are five thoughtful ways to support small businesses, while also keeping family, friends and ourselves protected.

Gift Cards

Purchase gift cards to your go-to restaurants and boutiques so you can show them love throughout the year.

Skip the Corporate Deals

Consider swapping out the Black Friday extravaganza for Small Business Saturday on November 28th. Try to check-off the bulk of items on your holiday list through local businesses.

Buy Online from Local Stores

Find out if your favorite store has a website so you can shop from the comfort of your home. You can also call and ask if they offer convenient curbside pick-up or delivery.

Order In

Skip the big restaurant chains and order a special meal from your favorite local restaurant. You can enjoy a cozy night at home with your loved ones while supporting our friends and neighbors.

Donate if You Can

Consider donating to small businesses that give back to the community. Think about nearby food banks or other charitable organizations providing clothes and holiday gifts to families in need.


The Small Business Saturday initiative was passed unanimously by the U.S. Senate in 2011 in order to give family-owned shops and online businesses a much-needed boost. The 2020 holiday season is an especially difficult one for some of our favorite restaurants and shops. We hope you’ll consider showing your support for them, while also staying safe.